I'm not much into brand loyalty - especially when it comes to clothes. I buy what speaks to me - a good fit, great color, and pure need of an item are generally what sparks my shopping trips. However, there is one brand that I am drawn to time and time again and that is Soft Joie. Their pieces are insanely comfy (as the name suggests) and always have a great fit, so even though you feel like you're in sweats, you look chic and put together. For my trip to Mexico I was on the hunt for comfy summer dresses. Their Bond dress (see it below) was exactly what I was looking for. It was light and comfy, but had enough structure that it was perfect for a night of clubbing, dressed up with a colorful, beaded necklace. Below are some other favorites I would love getting my hands on.